Sahara Bodoni is a lushly elegant ultra heavy display face based on Bodoni. It was designed by Bob Alonso in 1996 and published by his company BA Graphics. Alonso was a highly regarded and skilled lettering artist. He gained much of his experience working with type designers Ed Benguiat, Tony Stan and Vic Caruso at the New York based Photo-Lettering Inc (known as PLINC), a company that pioneered photocomposition in the 1930s. PLINC closed in the 1980s, and in 2003, House Industries bought the entire physical assets of PLINC—material amount to 42 cubic metres.