My book Type Town has made it to the printer! Type Town is a photographic feast that highlights the quirky, the fanciful and fantastic typefaces and signage that contribute to the rich cultural fabric of Sydney’s vibrant Inner West. This is one of more than 280 photographs from the book, and here is the story behind the picture.
In February 1935 the Sydney Morning Herald reported a spectacular fire at the Superior Cabinet Company Limited in Excelsior Street. Flames from the incinerator, which had been filled with waste wood, set fire to the wall, sparks ignited sawdust on the floor and the highly flammable oils and varnishes exploded. Within minutes the interior was ablaze. Dense, acrid smoke poured from the building, and flames leapt fifty feet into the air. Brigades from Petersham and Leichhardt worked to control the fire while police tried to control the crowd of sightseers—but it was too late to save the furniture. I don’t know if this building on Elswick Street became the new premises, or was another street frontage of the Excelsior Street factory, but the typography remains intact and the lush red paint is a reminder of a dramatic piece of local history.
Type Town will be launched at my exhibition Typecast on 22 August.