GRAVITY AAD is the book design arm of Alphabet City Press. AAD stands for Analog Analog Digital and is a nod to the early days of cd production before ADD and DDD took over. In my case it refers to the process of design, which starts off with good old pencil and paper before it ends up as a digital file.

After dabbling in several branches of graphic design I moved into book and publications design, an area I have specialised in for the last 15 years. My range of work encompasses everything from initial concept to printer delivery, covers, internals, templates, typesetting, the works. I use Mac computer and software and work from my fully equipped office in Leichhardt.


  • children’s books for all ages including illustrated story books, teenage diaries and journals, joke books, activity books, music books, student reference books and educational textbooks
  • education curriculum and teacher resource publications
  • adult illustrated books, including topics such as cooking, gardening, road atlases, science, natural history, music, artist biographies and health, as well as popular topics such as DIY, fishing, feng shui and astrology
  • large-format adult reference books
  • adult paperbacks, both fiction and non-fiction
  • covers and typesetting templates for tertiary textbooks
  • cover and internal design and layout for all titles
  • supporting material including posters, brochures and catalogues
  • publication design for public sector documents


  • Natural Disasters, Millennium House
  • Maritimea, Millennium House
  • Astronomica, Millennium House
  • Geologica, Millennium House
  • Wild Tea Cosies, Loani Prior, Simon & Schuster
  • The Book of Lures, Ron Calcutt and Tim Simpson, Simon & Schuster
  • Sing! 2013 and others in the series, ABC Books
  • On the Road with Slim, John Elliott, ABC Books
  • Asimov’s Elephant, Robyn Williams, ABC Books
  • English for the Australian Curriculum, ed Sandra Bernhardt, Macmillan Education
  • Patrick Ambrose Treacy, Regis Hickey, UQP
  • A Wiggly holiday, ABC Books
  • Outside, Jamie Durie, Jamie Durie Publishing
  • Gurindji journey, Minoru Hikari, UNSW Press
  • Sex, genes & rock n’ roll, Rob Brooks, New South Publishing
  • Australian Bats, Sue Churchill, Allen & Unwin
  • Out the Back with Bondi Rescue, Nick Carroll, Allen & Unwin
  • Antarctica, Global Publishing
  • Knights in History and Legend, Global Publishing
  • Archaeologica, Global Publishing
  • Secrets and Tips from Yesterday’s Gardeners, Readers Digest
  • Cooking the Classics, Food in a Flash, Sensational Salads and others in the series, Readers Digest
  • Australian Insects, Bert Brunet, New Holland
  • Ancient Rome and Ancient Greece, Discoveries series, Weldon Owen
  • Modern Science, Nature Guides series, Weldon Owen
  • Over Hawaii, Birds, Dinosaurs and others in the Little Guides series, Fog City Press
  • Fishing for Beginners, Andrew Ettinghausen, Macmillan
  • Understanding Pathophysiology, Craft, Gordon and Tiziani, Mosby
  • Herbs and Natural Supplements, Braun and Cohen, Churchill Livingstone


  • Practice Notes, The Music Practice quarterly newsletter
  • Australian Wildlife Secrets, Volume 1, Issues 1–4, quarterly magazine
  • Feasibility study report, Kallenberger & Lobban Library Services
  • Curriculum documents, 12 subjects, Years 6–12, Abu Dhabi Education Council: Curriculum, Teachers Handbooks, Information for Parents, Curriculum Standards
  • School Programs booklets, National Trust of Australia
  • Human resources performance booklets, ABC
  • Children’s books catalogues, ABC Books
  • Children’s books catalogues, UQP
  • Services guide 2010, Institute of Public Administration Australia NSW
  • Premier’s Public Sector Awards 2009, Department of Premier and Cabinet Public Sector Workforce
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