Steinway & Sons, maker of high quality, award-winning pianos, was founded in New York in 1853 by German immigrant Heinrich Engelhard Steinweg, who later changed his name to Henry E Steinway. By 2000, they had made more than 550,000 pianos, each of which takes almost a year to complete. In 2010, on John Lennon’s 70th birthday anniversary, Steinway introduced a series of limited edition pianos based on the white grand piano Lennon owned. More than 1600 artists—including Duke Ellington, Cole Porter, Daniel Barenboim and George Gershwin—have the title Steinway Artist, which means they have chosen to perform exclusively on Steinway pianos. Not only are Steinways notable for their sound quality, but their logo is instantly recognisable. It was designed by William Steinway and the current design was first used in 1955. I have noticed the typography of the logo before, with the S shapes and ampersand, but what brings it to my attention now is seeing Diana Krall, a Steinway Artist of course, play her set last night on the Sydney Opera House piano, logo in gold on the side facing the audience.

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