Herb Lubalin, born one hundred years ago, was an American graphic designer and type designer, a founder of ITC, editor of its magazine U&lc, and a Type Directors Club Medal recipient, an award presented to those ‘who have made significant contributions the life, art and craft of typography’. The Herb Lubalin Study Center of Design and Typography at the Cooper Union School of Art was founded in 1985, four years after his death, its focus being to preserve design history through its core collection of Lubalin’s work and extensive archive of design ephemera. Lubalin notably contributed to the design of ITC Avant Garde Gothic and ITC Lubalin Graph. ITC Avant Garde Gothic was based on the logo font, designed by Lubalin, used in Avant Garde magazine. ITC Lubalin Graph was based on ITC Avant Garde but modified to accommodate slab serifs, clearly seen when you look at the typefaces together.
This box is so ordinary I don’t quite know what to make of it. I have no objection to its plain appearance—it’s just that every other box at the bottle shop is more elaborate, usually designed to match, or at least echo, the labels on the wine bottles it contains. Perhaps that’s the point! Champagne should speak for itself. Perhaps it is just so très French: mon dieu, we do not have to prove anything to you/sell you anything/make any effort/être français est assez! Whether or not irony was intended, the box was different enough that it stood out from the shouting and competing crowd: paradoxically making the very unremarkableness of it remarkable.
A bracket is a punctuation mark used to set text apart within a larger body of text. Brackets come in pairs—an opening bracket and a closing bracket, and they can be round, curly, square or angled. There are many names for brackets. Parentheses (meaning, literally, ‘to put aside’) are also called round brackets, soft brackets or first brackets. Square brackets are also known as hard brackets or second brackets. Braces are curly, swirly, birdie, squiggly, fancy or twirly. Chevrons are pointy, angle, diamond or triangular. Whatever you like to call them, they have an important place in the world of punctuation. Parentheses, for example, have been used in written English since the 1500s and chevrons are used today in html markup.