Herb Lubalin

Herb Lubalin, born one hundred years ago, was an American graphic designer and type designer, a founder of ITC, editor of its magazine U&lc, and a Type Directors Club Medal recipient, an award presented to those ‘who have made significant contributions the life, art and craft of typography’. The Herb Lubalin Study Center of Design and Typography at the Cooper Union School of Art was founded in 1985, four years after his death, its focus being to preserve design history through its core collection of Lubalin’s work and extensive archive of design ephemera. Lubalin notably contributed to the design of ITC Avant Garde Gothic and ITC Lubalin Graph. ITC Avant Garde Gothic was based on the logo font, designed by Lubalin, used in Avant Garde magazine. ITC Lubalin Graph was based on ITC Avant Garde but modified to accommodate slab serifs, clearly seen when you look at the typefaces together.