1938

1938raywhite[c]alphabetcitypress

Seventy-seven years have passed since this building was erected, and while Ray White had been in the real estate business since 1902, I doubt his company occupied these premises until much more recently or there would surely have been evidence of an earlier incarnation of the logo, perhaps more sympathetically matched in materials and execution to the building. While there is nothing exceptional about the facade, the stark white of the modern screenprinted sign is undoubtedly unsympathetic. This doesn’t detract from the attention-grabbing number 3, however.