I’d like to think that the greengrocer signwriter is in cahoots with the hardware store, or at the very least has a wicked sense of humour, but unfortunately I think that this strategic and quite wonderful spelling mistake is just that—a spelling mistake. I sometimes wonder if ‘interesting’ spellings such as this are ever brought to the attention of the vendors by concerned (and more written-language savvy) members of the public, or if anyone even notices them. Depends where it is I guess. We once had a grocer/deli in the local shopping centre that went to the effort of overhauling their in-store signage. There were so many errors that the customers started writing on the signs and leaving messages, to the extent that the entire new signage was replaced with a couple of weeks of being installed.

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