This number ten adorns an industrial building in Alexandria, although, given the widespread gentrification of the area, I’m not sure whether the building actually houses an industry or if the facade hides some fabulously chic domestic architectural wonder. Either way, someone has gone to the trouble of painting the brick wall white and placing the street number in an orange oval, giving it much more appeal and personality than if they had attached an off-the-shelf number from the hardware store.
Yellow dot
I couldn’t remember what O’Maras did (or indeed if the information was even displayed) without looking them up because I was so dazzled by their use of a yellow dot in place of the apostrophe. It’s really very good! So simple, yet so effective because it loses nothing in translation, is eye-catching without dominating, and is quite visually pleasing.
Ithaca
This is not the Ithaca of Tompkins County New York, nor is it the island of Ithaca in the Ionian Sea. It is the apartment block Ithaca, on Ithaca Road, Elizabeth Bay – an area that is dense with apartments and rich with unusual nameplates. I like the curly bits of the H and A and the backwards feet of the T and A, and how it manages to be blocky and geometric while fitting so well in a circle.
Ouch!
Ouch! was designed by Joachim Müller-Lance in 1995 and was inspired by his sprained ankle and time on crutches during a type conference. Müller-Lance is a Swiss-born, San Francisco-based designer who has researched and lectured on information and typeface design. His other typefaces include Shuriken Boy, Flood and Lance.
PMS
The Pantone Matching System (PMS) is a standardised colour reproduction system. Pantone began as a commercial printing company in the 1950s, and the systemisation of their pigments and inks was instigated by newly employed part-timer, Lawrence Herbert, in 1956. The system, whereby each colour is designated a number, allows designers to colour match pretty accurately, regardless of the equipment used to produce the colour. I came across the Pantone Guides early in my design career, and could label the world around me by Pantone number. I subsequently lost much of that familiarity because my work took my in the direction of the CMYK world, but some numbers remain entrenched.
Paper size
In Australia, the most common paper size is A4, and measures 210 x 297 mm. The format from which A4 is derived is a metric system called ISO (International Standards Organisation) 216, a system which uses a ratio of 1 to the square root of 2, yielding a 1:1.414 ratio across all paper sizes. Using this system, when the paper is halved, the resulting size maintains the same proportion. An AO sheet (rounded to the nearest millimetre) measures 840 x 1188 mm, and is 1 square metre. Each ISO paper size is one half of the area of the next size up: A1 is 840 x 594, A2 is 420 x 594, A3 is 420 x 297, A4 is 210 x 297, and so on, all the way to a tiny 26 x 37 A10.
Blue and green
Blue and green should never be seen unless they’re in the washing machine. Or so my mother used to recite on washing days when I was young. Years later I heard that ‘blue and green should never be seen unless there’s a colour in between’ and I realised my mother had made up her very own version of the old saying to entertain me. Either way, what a ridiculous notion that certain colours should not go together—although I doubt the painters of this facade chose green because it would look fabulous against a cloudless blue sky, nor that painting it one bright colour would make the gothic sans letter forms stand out so well.
Super moon
It’s still cold. And wet. And miserable. And it’s all because of the super moon, with a trough off the coast and a low pressure system. A super moon is when the moon comes closer to Earth than usual—a hop, step and a jump at only 356,991 kilometres away to be precise—at the same time it is full. So the tides are high too, and my locality received more than half its average June rainfall in a single day. Inside the heater is on, and outside the washing is hanging wet and forlorn on the line, waiting for a sunny day.
Colours
It’s not just the typography on containers I like, it’s the colours too, like this outstanding trio. The container terminal is a city of towers rich with colour, contrast, and accidents of design. I love the happenstance of placement — like this bold orange stripe that matches and perfectly picks up the underline on the container below it.
Birds
Even by itself I would like this worn Shelleys drinks sign, painted on the wall of what would undoubtedly have once been a corner milk bar, but what makes it stand out is the addition of the row of red stencilled birds. Who knows whether they mean anything or if they are just some whimsical spur of the moment addition. I suspect that they were embellishments put there by one of a string of proprietors, but whoever it was, they are long gone.

![orange10[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/10/orange10.gif?w=525)
![om[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/09/om.gif?w=525)
![ithaca[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/09/ithaca.gif?w=525)
![ouch[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/08/ouch.gif?w=525)
![pms[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/08/pms.gif?w=525)
![paper[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/08/paper.gif?w=525)
![blueandgreen[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/07/blueandgreen.gif?w=525)
![supermoon[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/06/supermoon.gif?w=525)
![trio[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/05/trio.gif?w=525)
![birds[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/03/birds.gif?w=525)