Onomatopoeia is the naming of a thing or action from a sound associated with it. Buzz boom zoom bang crash whippoorwill whisper murmur splash tinkle. I don’t know if there is a word to describe something that looks like itself – a visual onomatopoeia – but I see examples of it everywhere, like this ashy ash. The letters also have a very nice Akzidenz Grotesk feel about them; they’re not a true match to the typeface, but I really like the sound of the name.

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