Herald

It’s Saturday, customarily the day to sit around all morning with coffee and the paper. These days The Paper isn’t what it used to be — and it just isn’t the same on the iPad — but at least my local paper, The Sydney Morning Herald, is still being printed. The Melbourne Herald was a broadsheet newspaper published from 1840 to 1990. It began as the Port Phillip Herald and within eighteen months had the largest circulation of all the Melbourne papers. In 1849 it changed its name to The Melbourne Morning Herald and General Daily Advertiser. Quite a mouthful, when all you really need is one bold sans serif word to get the message across! The paper changed its name several times until it finally became The Herald on 8 September 1855 until its demise 135 years later.