Pole

pole[c]alphabetcitypress

I was so focussed on the S in post and the O in office, and so horrified at the mess of signs, banners and posters covering the facade, with their excessive number of ill-chosen and badly used typefaces — I counted at least a dozen — that I initially failed to notice this fine juxtaposition of poles. I couldn’t bring myself to show the mess below the sandstone-carved lintel, and I am no fan of this style of screenprinted metal sign, but I do like the placement of the wonky telegraph pole in front of it. I also like the use of Eurostile, a geometric sans serif typeface, designed by Aldo Novarese in 1962 for the Nebiolo foundry in Turin.

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