Memphis

Memphis is an Egyptian, or slab serif, typeface designed by Rudolf Wolf in 1929 for Stempel, the Frankfurt type foundry opened by David Stempel in 1895. Slab serif typefaces were popular in the early 1800s but Memphis was the first twentieth-century slab serif design. The letter shapes are geometric and the stems and serifs have the same optical weight. Noticeable features of Memphis are the apex serif on the uppercase A and the angle of the tail on the uppercase Q. Memphis is an excellent display face for posters and headlines but also works well for short blocks of text.