I love everything about this: the shades of grey and silver in abstract shapes on the metal capping; the wood of the telegraph pole, dirty and textured and streaked with creosote; and most importantly, the bold sans serif blue B, startlingly clear and bright, attached with rusty rivets. The typeface looks like a cross between Gill Sans Bold (with its slightly smaller upper bowl) and Akzidenz Grotesk but is more likely a generic gothic sans concoction.