Baskerville

Baskerville is a transitional serif typeface, notable for its upper case Q. It was designed in the 1750s in Birmingham, England, by John Baskerville, in an attempt to make improvements to Caslon to achieve a typeface that reflected his ideals of perfection. In addition to increasing contrast between thick and thin strokes and making the serifs sharper and more tapered, Baskerville conducted experiments to improve legibility that included paper making and ink manufacturing. In 1758 he was appointed printer at Cambridge University Press, and it was there that he published his master work, a folio Bible, using his own typeface, ink and paper.