This typeface has such an air of familiarity about it that I was certain I could identify it quickly and accurately. This familiarity, I suppose, is because it looks like Clarendon, even though it isn’t quite: Clarendon has a distinctive upturn on the leg of the uppercase R which is not present here. I looked up Beton, Egyptian Bold, Superba, Cheltenham, New Century Schoolbook and anything else I could think of that might provide the answer to my quest. I compared Linotype to Bitstream. I looked through old type catalogues. I asked around. Then in the end I decided that the signwriter had drawn his own Clarendon-like letters, and that I could relax.