There’s a lot wrong here, and not just the letter spacing. It is one of the few — well, the only — bits of lettering with any sense of style I could find along a commercial strip that was so awful it was shameful, a street bursting with shops — ugly, noisy, smelly, crass — that have sprouted too quickly and competitively with little thought for anything other than the tourist dollar. This, in an area that should know better. But I was lucky to find a spot across the street where I could obtain an unimpeded view of this building name. I like the B and R, and the S that isn’t quite straight, that perfect A, and the acute angle of the apostrophe. And the fact that they didn’t pull it down.

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