Chemist

chemist[c]alphabetcitypress

I like the hand-drawn, and to observe the decisions that have been made in order to render writing x onto surface y. This chemist window is part of an old building, although I don’t know how long the signage has been there. Great care has been taken to curve the gold, tooled and drop-shadowed letters, yet the crossbar of the H doesn’t quite follow the arc. I particularly like the fullstop, more diamond than square, and that the size of the letters proved more important than fitting the whole word within one pane. The ABC of the printed poster in the window is Lithos Bold, an Adobe typface designed by Carol Twombly in 1989.