I didn’t win the lottery this week so I won’t be buying any diamonds from this fine establishment. It’s free to admire the lettering, though. How modern it must have been at the time! A close look reveals a somewhat strange drop shadow, but the inaccuracies only add to the appeal.

![diamonds[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2014/04/diamonds.gif?w=525)