Google

googlemockup[c]alphabetcitypress

Earlier this week the Google logo underwent an adjustment. The bottom of the l and e didn’t quite line up, so to fix it, the g was moved one pixel to the right and the l was moved one pixel down and to the right. The change is almost imperceptible—much more subtle than my rough mock-up shows—but the spacing was altered to allow the logo to appear more evenly positioned on small screens. Despite the fact that Google didn’t publicise the change it seems to have received an inordinate amount of publicity! The current Google logo has been in use since September 2013 and was designed by Ruth Kedar. It utilises the font Catull, an oldstyle serif designed for the Berthold Type Foundry in 1982 by Gustav Jaeger.