Sunshine biscuits

sunshine[c]alphabetcitypress

I wouldn’t mind some Sunshine biscuits, especially because they Are Better! I am not particularly nostalgic, nor do believe that old typography design is better than new typography design, but there is no doubt that advertising like this has a quality that current advertising (for me, at least) lacks. I wonder if, in years to come, we will look back at advertising in the convenience store windows of today in the same favourable light that we view old signage like this. Seems improbable, but if I’m still around in another fifty years or so, I’ll let you know.