Embossing the word ‘eggs’ into the end of an egg carton strikes me as completely superfluous. Egg cartons are an unmistakable item of packaging and, just in case you need clarification on the contents, they invariably have detailed printed labels stuck on the top. But I’m rather pleased they added the unnecessary touch. ‘Eggs’ is such a typographically pleasing word when it’s displayed large using a serif typeface with a double-bowl g. The yellow is pretty striking too—just the colour egg yolks used to be, and so much sunnier than the usual off-white, beige or greige cartons.

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