Push button for

pushbutton[c]alphabetcitypress

We were looking for something we had read about: an unlikely shop with a massive collection of fine writing instruments and quality paper supplies. We knew where it was supposed to be (a hop skip and jump from the Iao Theater) but we couldn’t find it. Then we crossed the road and went into a tea shop to see if they could point us in the right direction. And this amazing tea shop turned out to be the pen shop! A couple of hours later we left with our new pens and other bits and pieces in hand, richer from the experience of spending time there, talking with the owner, listening to his music, taking in the aroma of spiced tea, and trying out an array of fountain pens. This crossing sign has nothing to do with that extraordinary shop other than the link in my mind of time and place, and the fact that we had to push the button to cross the road to get there. But I guess that in itself speaks of the impact of signage and typography and how it affects us on a subliminal as well as conscious level.