Gelati

gelaticlinic[c]alphabetcitypress

The handwritten ‘gelati’ reminds me of how writing looked when we used to use squeakers for mocking up design concepts. I was never particularly adept with the squeakers—I much preferred (and was better at) sizing headline type. We would trace individual letters from the type catalogue, use the photocopier to enlarge or reduce, cut the words up to manually letter-space them before photocopying them again. All before marking it up for the typesetter. Groan! Who would wish for a return to those days! Nostalgia aside, I love this scene—the (I’m hoping intentional) humour in the half-hearted attempt to cover ‘veterinary’, the very gelati-like colours of the plastic furniture and the gaping cartoon maw of the yellow bin.