Green bird

Everyone knows that it is important to have ecological and environmental awareness and responsibility, yet every day we encounter a mess of packaging that is an eyesore and an assault on our aesthetic sensibilities and quality of visual life. Here’s an example of what I consider to be a much more clever and sensitive way of getting a message across. Brown paper packaging, simple one-colour printing, and using a recognised symbol as part of the illustration—resulting in a serious message delivered with lightness. In fact I kept the packaging and brought it home half way around the world in order to re-use it in some way! I’m momigami-ing it and using it in my next artists’ book.