O, Futura

Awful Futura, fabulous Futura. I will use almost any other typeface before I will resort to Futura! It is over-used, ill-used, thoughtlessly used. And yet its alphabet contains some perfect letter forms and when used appropriately and wisely it is stylish beyond measure. It elicits such a reaction from me because I have had to use it too often, particularly in school textbooks where the ‘a’ most closely matches the ‘a’ of the Foundation Style method that’s used to teach kids to write. Upper case Futura looks great and lower case works well for headings, but to me it reads badly as body text, and therein lies the rub.

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