Shellonite

It’s funny how you can traverse the same streets countless times and then one day see something you’ve never seen before. I saw this sign for the first time last week above the doorway of a converted factory on a back street I often take to avoid traffic. All I’ve been able to discover about Shellonite is that it was registered as a trademark in Australia in 1930 and manufactured artificial amber, horn and resin. Very little evidence of their existence remains but it’s nice to see that whoever renovated the building decided to keep the sign.