Neon hotel

neonhotel[c]alphabetcitypress

This glowing hotel typeface is very Park Avenue, with its distinctive swishy capital letters – and quite appropriate given its location on the main street of Potts Point, which is a little bit New York. Park Avenue was designed in 1933 by Robert E Smith for American Type Founders. ATF was formed in 1892 by the merger of 23 type foundries, and was the dominant American manufacturer of metal type for many years. Robert E Smith also designed Brush Script.