ITC American Typewriter is a proportionally spaced typewriter typeface. It was adapted from monospaced typewriter styles by type designers Joel Kaden and Tony Stan in 1974 and was first used as cold type. Cold type – typesetting such as photocomposition done without the casting of metal – became widespread in the 1960s, but was subsequently outmoded by the rise of desktop publishing and the use of digital type. Everyone knows what American Typewriter looks like whether they realise it or not: graphic designer Milton Glaser used it to create the I love NY logo in 1977. The logo has become a widely recognised symbol and the original concept sketch and presentation boards are part of MoMAs permanent collection.