Back in pre-Comic Sans days, Souvenir topped the list as one of the most disliked typefaces among typographers. Souvenir is an old style serif typeface, originally designed in 1914 by Morris Fuller Benton for American Type Founders as a single weight. In 1967 Ed Benguit re-drew Souvenir for the Photo-Lettering Corporation, and when the International Typeface Corporation was formed in 1971 it issued his design as ITC Souvenir and then hired him to draw additional weights. Souvenir was hugely popular in the 1970s, and no doubt its overuse is the reason it is considered so distasteful. I can’t bring myself to use Souvenir but I do like the pattern it creates in the blue and yellow stacks of packaging. I can’t bring myself to eat Spam either—but that has nothing to do with the use of Souvenir.

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