Fresh fish

freshfish[c]alphabetcitypress

I like everything about this fish and chips: the red no-mucking-around sans serif and the chunky blue script leave no doubt as to what this vendor has to offer. And I particularly like the ampersand. Then there is the bonus embellishment of fishy line drawings and an orange crustacean that definitely isn’t an oyster. I also like how the sign itself hangs from big hooks, a catch of the day in its own right. Word has it that the takeaway here is pretty good, so I’d better get down there again and find out.