Everything good on tv is at the wrong time so the hard disk recorder is my friend. I can’t even remember what late late late night movie this came from, but it doesn’t really matter – one look at the sign and you can hear the neon crackle, taste the beer, hear the music, know that you’re going to be driving too fast on some deserted backroad on a moonless night. The power of typography is astounding in its ability to evoke mood and imagination. Roy’s would not be nearly so inviting if it was in Times New Roman or Arial.

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