Ouch! was designed by Joachim Müller-Lance in 1995 and was inspired by his sprained ankle and time on crutches during a type conference. Müller-Lance is a Swiss-born, San Francisco-based designer who has researched and lectured on information and typeface design. His other typefaces include Shuriken Boy, Flood and Lance.

![ouch[c]alphabetcitypress](https://alphabetcitypress.com/wp-content/uploads/2013/08/ouch.gif?w=525)