Cream

I love the springiness of this script. It sits so neatly on the baseline — the r and m tidy and straight and the curves of the e and a sitting exactly right. The kerning is less even, and that’s what gives it such personality. The m appears to be pulling away from the a, stretching the line that links them. Or perhaps the m has tugged and then let go, causing a rebound that has the e crashing back into the r and forcing the loop upwards. I can’t decide if the C wants no part of it and has detached itself on purpose or if it couldn’t keep up with the wilful forward movement of the m.