In the Hawaiian language, aloha means more than just hello and goodbye: one interpretation describes it as the joyful (oha) sharing (alo) of life energy (ha) in the present (alo). The Aloha Spirit refers to the attitude of friendly acceptance for which the Hawaiian Islands are renowned. Typographically, the word Aloha is usually written in colourful, ‘friendly’ handwritten or script typefaces, often embellished with illustrations of hibiscus flowers, ukulele-playing hula girls and sunsets—imagery which has as much to do with the Hawaiian climate and landscape as a state of mind. Shown here is Hawaiian Aloha BTN, by Breaking the Norm, a font library created by Brian Bonislawsky of Astigmatic One Eye and Stuart Sandler of Font Diner.

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