Very far


It was a drizzly grey Sunday. We weren’t the only ones who thought pizza and beer sounded like a good idea, and although the car park wasn’t completely full, we did have to park in the ‘very far’ area. Helvetica can be badly used and overused, but it can also be a well-chosen and appropriate typeface. Here, Helvetica Bold Condensed is condensed more, letter-spaced, and treated to complement the timber boards on which it is painted. The letter shapes retain excellent legibility even when manipulated, and needless to say, we had no trouble finding the car when it was time to go home.

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