Morning

morning[c]alphabetcitypress

Late afternoon, actually, sun low in the sky, that transformed this very ordinary dry-cleaner’s window into something a little more eye-catching. What first attracted me was a reflected ‘yes’ (you can just see the Y in the upper right corner), but here, I like how the strength of the afternoon sun has thrown the shadow of the writing on the window into such sharp relief, and that the angle of the sun has slightly distorted and skewed the letter shapes. The typeface is Arial—most easily distinguished from Helvetica by the shape of the arm on the r.