Goldenia

goldenia[c]alphabetcitypress

There is a swag of books documenting the faded glory of painted advertising, and you can understand why. Hand-painted words on a brick wall have a quality (especially as they change with time) that can’t be attained with today’s digital renderings. Goldenia Tea contained ‘nothing but the tender young leaf’, according to an advertisement in The Sydney Morning Herald in 1931. The lettering portrays a feeling of solidity and reassurance—which, given the era in which the tea was produced, I’m sure was the intention—and the swishes on the G and a transform it into something special.