Broadway

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The typeface used in the Miami Vice logo is Broadway, a decorative Art Deco typeface designed by Morris Fuller Benton for ATF in 1927. In the actual logo—as opposed to my rendition of it—the typeface was customised for the word ‘vice’. The logo is as 80s as Sonny Crockett’s shoulder pads and hairdos, but it occurs to me now, after watching the final episode recently, that its design was more considered than I realised, a complement to Miami Beach’s famous Art Deco district where much of Miami Vice was shot. Miami Beach was the first twentieth-century neighbourhood to be recognised by the United States National Register of Historic Places. There are 800 structures of historical significance, most built between 1923 and 1943. They feature pastel colours, porthole windows, ship-like railings, curves, glass, chrome and terrazzo. Miami Vice has been credited with raising the awareness of the architecture, and many buildings were renovated in the 90s, post-filming, turning what was once a poverty-stricken and crime-ridden area into a tourist destination.